Currently, over 550,000 people have agreed via facebook to purchase "Killing in the name" in an effort to get it to number one over the X-factor single this Christmas. But will it be enough? Some are skeptical. So here are 5 ways to guarantee we actually manage to put Rage Against the Machines "Killing in the Name" at the top spot this Christmas.
For more information on this campaign go here. ----> http://bit.ly/64J0wY
1. It doesn't stop at joining the group.
For this to work it isn't enough to just join the facebook group. You have to be proactive, and the majority of people in the group have to actually buy the track. Realistically we need at least 70% of people in the group to purchase to stand a chance of pulling this off, and as it stands (Based on last years Jeff Buckley campaign) only 60% are likely too.
So what can we do about this?
Well, first of all you can buy the track yourself, this may seem like an obvious one, but several people have already admitted that they have no intention of buying the track because they don't believe it is possible, but quite frankly, with attitudes like that we won't. Everyone needs to do their bit for this cause, and since it's only 99p, there is hardly much of an excuse.
Secondly, you could personally contact the people you know on facebook who are already in the group to make sure they are actually going to buy it, don't pester or irritate them, but politely ask them if they intend to buy it and remind them it's only 99p. If they tell you they have no intention of buying it maybe ask why and try and convince them otherwise.
Remember not to be aggressive, but definitely try to encorage people to part with the 99p to increase the overall percentage of people doing this. This really is the deal breaker, if we all contacted the people on our friends lists who have signed up we would definitely be able to achieve our goal of getting Rage to number one!
2. Blitz social networks and mass tweet.
Another obvious one, but one I'm not sure people are listening to. Invite everyone, not just the people you think are most likely to be apart of this. You have nothing to loose from spreading the word to absolutely EVERYONE in your contacts list and posting several statuses about it. Also, no matter what social networking tool you use, use it to promote this group at absolutely every opportunity you get, the more people who are aware the better.
Mass tweets are another good tool. I've been using the majority of my time using the facebook page and this blog to organise mass tweets for the last few days. I see twitter as our biggest untapped market. We have not yet been in the trending topics and once that happens we will make hundreds of thousands of people aware of us at one moment. It's an incredibly powerful tool and we haven't yet capitalised on it.
So I have been organising mass tweets at 9am, 2pm and 7pm every day since I joined. This involves everybody posting the phrase "ratm4xmas" within the exact same minute to attempt to get it into the trending topics. And with 570,000 people in the group this should be easily achieved. But as of yet, no matter how much I post about it on the facebook group only a few hundred people are actually tweeting at the two times I have layed out.
So please, spread the word, tell everyone and actually tweet at these specific times, when it happens and we actually break into the trending topics we will gain alot of attention and support very quickly. It's really worth doing.
For more information on this please visit this link -------> http://bit.ly/8nBZFx
3. Stop with the abuse!
By all means contact every media outlet you can, but please, be polite and represent the group well. I've read all sorts of horrible things people have said about DJ's or groups/sites people have contacted and failed to get a response from. These people are not obligated to help us, so please be polite and do not insult them. It doesn't matter if they refuse whatever your request might be, there is no need to go cursing their names. It does nothing to help our public images and might even cause groups who simply don't want to get involved to start actively campaigning against us.
This also applies to the less educated individuals who post on the facebook page itself. If someone posts something negative about the group don't be abusive, be kind and calm and explain your position properly. Try to persuade not insult. Remember, these are all potential sales that you throw down the toilet when you call the guy who doesn't think we can do it a "Wanker".
4. Wait until the 14th.
At this moment we cannot get confirmation of when the various sites start counting sales for the next week. And we have had all sorts conflicting information about weather we can buy on the 13th or not, so to be absolutely sure we are no wasting our purchases. Buy on the 14th instead.
It won't do us any harm to simply wait an extra day as long as the same amount of people purchase.
UPDATE: Just got word from the man who started this all Jon Morter and he seems to have finally received the official word from the company running the UK chart.
They have confirmed that we can start purchasing from 00:01 on Sunday 13th. They have confirmed it will count toward the chart so no need to worry about this!
5. Purchase from the right places.
Again, may seem like an obvious one but certain places on the internet down count towards the chart, amazon for example, right now the four main confirmed sources for purchase are... play.com, Itunes, HMV or 7 Digital. But there are more. The point is don't just go buying from any old seller you find online. Get links directly from the facebook page itself to ensure you are buying from someone who's sales actually count towards the chart.
And finally, be sure you are buying the right version of the track. Some people have reported that certain album versions of the track might not count, so again, to be sure buy from links found on the official site.
UPDATE: Jon Morter also informs me that the charts people told him it doesn't actually matter what version of the track you buy, it all gets collated into one title at the end of the week, even if several different versions are in the top 100 iTunes downloads for example.
So, there you have it, some advice to help make this campaign a success.
My appologies to those of you who found this article condescending or felt I was stating the obvious, after a few days of reading posts on the board it just became very obvious to me that some people weren't doing all the things they could, so I felt this post would help.
Once again, keep fighting!
The more united we are, the stronger we are!
Thanks for reading.
-- Dan
Thursday, 10 December 2009
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6 comments:
Thats good advice! Spread the word...
i'm already doing all of these things, yay! am so passionate about the cause :D
Great post.. can I add a 6th way.. If you are buying multiple.. only buy one copy before weds, we don't want to "blow our load" and break all kind of day one sales records.. all this will achieve is to mobilise the x-factor fans..
Lets start strong, and finsih stronger.. buy our multiples from thurs so the mid week chart is out.. then hit it hard.. we might not get more sales, but the tactics, should help us win
@Anonymous person: As you suggested I have added in a short sentence explaining it might be advisable to stagger purchases. Thanks for the help, that's good advice.
@Sam: Thanks for the support and taking the time to respond!
@Felicity: Again thanks for reading and taking the time to respond. Always nice to see someone as enthusiastic about the whole thing as me.
Keep up the good work guys!
For those wondering I have removed a section from this blog at the request of the man running the Campaign.
im in! i listen to this song regularly anyway, Rage deserve this!
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